Meeting Planner Tip of the Month: January 2024
Embracing the New Normal: Key Tips for Meeting Planners in 2024
Hello, fellow meeting planners!
It’s been a while, but I’m excited to reconnect and share some fresh insights with you. The meetings and events industry has seen significant changes over the past few years, and 2024 is no different. Here are some key trends and strategies to help you navigate this new landscape and ensure your events are successful and engaging.
1. In-Person Events Dominate, But Virtual is Here to Stay
In 2024, in-person events remain crucial, providing unparalleled opportunities for networking and engagement. However, virtual and hybrid events continue to play a significant role, offering flexibility and broader reach. This year, nearly one in five meetings in North America will be virtual, with hybrid formats also gaining popularity (MeetingsNet) (Cvent).
2. Leveraging AI for Event Planning
Artificial intelligence is transforming the event planning landscape. From automating time-consuming tasks to providing predictive analytics, AI tools like ChatGPT are becoming indispensable. In 2024, 42% of North American planners expect to use AI, enhancing their ability to create engaging and efficient events (Cvent) (Science of People).
3. Prioritizing Experience-First Venues
Attendee expectations are higher than ever, and there’s a growing demand for unique, immersive experiences. Whether it’s a convention center or a non-traditional venue, the focus is on creating interactive and memorable events. Consider venues that offer more than just space – look for those that can support experiential elements (Cvent).
4. Embracing Sustainability and Inclusivity
Sustainability and inclusivity are not just buzzwords; they are essential components of modern event planning. As we move forward, it’s vital to choose venues and partners that align with these values, ensuring your events reflect your brand’s commitment to social responsibility (Cvent).
5. Managing Rising Costs and Budget Constraints
One of the biggest challenges in 2024 is managing rising costs while staying within budget. Planners are finding innovative ways to cut costs without compromising the quality of their events. This includes negotiating better rates, optimizing resource use, and leveraging technology to streamline processes (MeetingsNet).
6. Enhancing Attendee Engagement
Engaging attendees has never been more critical. Use creative content, breakout sessions, wellness spaces, and networking opportunities to keep your audience involved. Additionally, follow-up webinars and on-demand content can help maintain engagement long after the event ends (Cvent).
The meetings and events industry is evolving, and staying ahead of the curve is essential. By embracing these trends and strategies, you can ensure your events are not only successful but also memorable and impactful. I’m thrilled to be back and look forward to sharing more tips and insights with you. Let’s make 2024 a year of exceptional events!
Best regards,
Mark Dallman
A Meeting Planner’s Best Friend